Business 2 Business Marketing

2. When organizations invite vendors to bid on project
4. Marketing intermediaries that resell manufactured products without altering them
6. Determines what, how, or where to buy
7. Companies that produce their own goods to sell to businesses
8. Involved in purchasing the same product as before
10. One person makes most decisions
13. Purchasing good or service for the first time
14. Stage where organization places order
15. Federal purchases to better the country
18. Purchase all sorts of goods and services on a budget
19. One person makes decisions based on others
20. Handles details of purchase
21. Consumes purchase

1. Stage to evaluate vendor or supplier
3. Decision making step of buying process
5. Person who first suggests purchase
6. Where majority rules
7. Buyer wants essentially the same thing, but slightly different
9. Business 2 Business is the process of marketing goods and services to other _______.
11. 1st stage of buying process
12. Specific solutions stage of buying process
16. Effects perception and final decision
17. Controls information and access to decision makers