Across
- 3. Choosing a specific market segment to focus on
- 6. Business that sells products in large quantities to retailers.
- 7. Percentage of total sales a company has in a market
- 8. Method used to distribute products
- 9. Name or image that identifies a company.
- 13. Company or person that makes products.
- 14. A business that sells directly to customers
- 15. Dividing customers into smaller groups
- 18. Making a product different from competitors
- 20. Large group of consumers with similar needs.
- 21. Specific group of consumers a business wants to reach.
- 22. Item or service sold to customers
- 24. Product with low growth and low share
- 25. Product with high growth and high market share
- 27. Person who buys or uses products
- 28. Method of asking questions directly to people
- 29. Product with high profits and low growth
Down
- 1. Place where buyers and sellers interact
- 2. involved in delivering a service
- 4. Specialized section of the market
- 5. Comparing a company with competitors
- 10. Activities used to persuade customers to buy
- 11. Written strategy with marketing objectives and actions
- 12. The amount customers pay for a product.
- 16. Research method using questionnaires
- 17. Steps and procedures used to provide a service or product
- 18. Path products take from producer to consumer
- 19. Combination of product, price, place, and promotion
- 23. Process of creating a product image in customers’ minds
- 26. Small discussion group for opinions.