Across
- 2. process of creating a unique name and image for a product in the consumer’s mind.
- 4. granting permission to use intellectual property under specified conditions in exchange for compensation or royalties.
- 9. creations of the mind, such as inventions, literary works, designs, symbols, names, and images used in commerce.
- 11. legally binding agreement between two or more parties outlining terms and conditions of an arrangement.
- 12. encompasses all activities aimed at raising awareness about products or services to drive sales.
- 13. strategic planning tool used to identify strengths, weaknesses, opportunities, and threats related to business competition
- 14. promoting and selling products or services, including market research and advertising.
Down
- 1. delivering products or services to consumers through various channels.
- 3. sources from which a business earns money.
- 5. total amount of money being transferred into and out of a business over time.
- 6. one party provides financial support for an event or activity in exchange for advertising benefits.
- 7. practice of promoting goods by presenting them in retail outlets effectively.
- 8. Relations managing communication between an organisation and its public to build a positive image.
- 10. a specific group of consumers at which a company aims its products or services.