Across
- 4. Research data that misrepresents results because of the inappropriate way questions were asked.
- 5. To make a statement that is more understandable. To express a clear position.
- 8. Gathering original data.
- 10. Data obtained by providing an experience or an observation.
- 12. A demographically diverse group of people assembled to participate in a guided discussion about a particular product or service before it is launched.
- 13. Analysis. Efforts to determine market size and trends, customer preferences and needs, product features and costs, pricing and promotion.
- 16. Misleading. Having an appearance of another but differing from the original or future development.
- 17. An activity or action that will maximize use and turn into a benefit.
- 18. A representation that is misleading or unfair.
Down
- 1. An non-representative sample of responses included in a survey.
- 2. Finding information developed by others.
- 3. Results available only to the owners of the data.
- 6. A group of experts that have specialized knowledge. Used to gain specific input and opinion.
- 7. Engagement. Efforts in customer contact and persuasion, building relationships, account coverage and product knowledge.
- 9. Out of ordinary and breaking the routine.
- 11. Creativity. Efforts in communication that combine imagination with high impact messages that are distinctive and memorable.
- 14. A representation that is in favor of or against an idea, person, or group.
- 15. Wordy. Expressing in more words than needed.