Across
- 4. An intangible marketing or business concept that helps people identify a company, product, or individual.
- 6. The essence of what makes your product or service better than competitors.
- 8. The process of actively seeking out, finding, and hiding candidates for a specific position or job.
- 9. The process of predicting future developments in business based on analysis of trends in past and present data.
- 11. A vested interest in a company and can either affect or be affected by a business' operations and performances.
- 13. The official written record of a meeting.
- 14. The division of a business that is charged with finding, screening, recruiting, and training job applicants, as well as administering employee-benefit programs.
Down
- 1. A company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model.
- 2. A competitive price often suggested by the manufacturer or recognized after observing supply and demand interactions.
- 3. The practice of managing and guiding perceptions of your business to attract new customers and strengthen the loyalty of existing customers.
- 5. A reduction or removal of a liability to make a compulsory payment that would otherwise be imposed by a ruling power upon persons, property, income, or transactions.
- 7. The use of debt to amplify returns from an investment or project.
- 10. Business niches where vendors serve a specific audience and their set of needs.
- 12. The solicitation of a potential customer who had no prior interaction with a salesperson.
- 15. A person's range of skills or abilities.