Across
- 2. A person or group who obstructs the process searching and purchasing a product
- 3. Four step process invented by Steve Blank
- 5. subdivision of a market into discrete customer groups
- 6. Something a company should do to identify patterns
- 8. Rationale of how an organization creates, delivers, and captures value
- 10. Bringing together two or more distinct but interdependent groups of customers
- 13. One of the five stages of business
- 14. Breakthrough in customer understanding
- 15. Selling less of more
- 20. A value proposition that satisfies a new set of needs that customer did not know they had
Down
- 1. Don’t distinguish between different customer segments
- 4. Three different types of businesses: Customer Relationship, Product innovation, and infrastructure businesses
- 7. A person or group the decision maker might listen to
- 9. Outcomes and benefits customers must have, expect, desire, or dream to achieve
- 11. Actual or perceived benefit that satisfies what a customer wants
- 12. Building a quick study model
- 16. Things that prevent or slow down a customer from completing a job
- 17. Strategic testing tool to design and structure research and experiments
- 18. People who can make potential futures tangible
- 19. Tool used to gain a deeper insight into their customers