Across
- 1. Businesses seek this from customers as a way of assessing their satisfaction
- 3. An easy to navigate _______ is an essential part of the customer relations strategy
- 4. The stages a product passes through (acronym)
- 8. The more v_________ a website page is made through search engine optimisation, the likely the business will gain attention and attract prospective and existing customers
- 9. Businesses send these to customers promoting special deals, member benefits and future events in order to keep top of mind
- 12. Product Life Cycle stage when a new product is launched
- 13. Good customer relations means welcoming c___________ as a way for improvement
- 14. Enacted in 1988, this is the main Australian legislation that protects the handling of personal information when data is being managed (2 words)
- 15. It’s now important to develop a ________ _______ advertising strategy when establishing a business
- 16. Failing to launch, modify and delete products in the market place will result in reduced p______
- 17. Involves an enhancement of the customer experience, so that your business becomes the automatic destination of choice for anyone seeking the products or services you sell C____________ R____________
Down
- 2. A method of using intelligence to collect data, customer insights, anticipate customer’s next moves and make automated decisions that affect marketing efforts (2 words)
- 5. A reward based program offered by a business to customers who frequently make purchases (3 words)
- 6. Refers to how well a business responds to the needs and problems of the customer (2 words)
- 7. Product Life Cycle stage when a product is revived and begins a new cycle of growth and then maturity
- 10. At this stage a product is fully accepted into the market and sales reach their peak
- 11. This is the science of analysing raw data to draw conclusions about that information (2 words)