Across
- 4. Focuses on high-quality or special products.
- 7. Dividing a specific market into different parts.
- 8. Identifying and meeting customer needs, is more than just a brand or a logo, and includes communication of value.
- 9. Product, price, promotion, place, people, process, and physical evidence.
- 10. Small part of a larger market with specialized needs.
- 11. Aspect that differentiates a brand or product from competitors.
Down
- 1. Prioritizes understanding customer needs before product development.
- 2. Market for goods produced in large quantities.
- 3. Specific group of customers a company is trying to reach.
- 5. Percentage of a market controlled by a company or product.
- 6. Identifying a brand's place within a market.
- 9. Increase in consumers buying a product or service.