Across
- 5. Carrying out the goals of business through utilization of the Internet
- 8. Allows virtually anybody to upload videos to the Internet, gives companies the opportunity to upload ads and informational videos about their products
- 11. Permit website operators ro track how often a user visits the site, for tracking
- 12. Uses all digital media, including the Internet and mobile and interactive channels, to develop communication and exchanges with customers
- 13. Text messages of 160 words or less, it's an effective way to send coupons to prospective customers
- 15. The ability for marketers to obtain digital information
- 16. Any attempt to conduct fraudulent activities online
- 17. Software programs that run on mobile devices and give users access to certain content
- 18. Takes SMS messaging a step further by allowing companies to send video, audio, photos, and other types of media over mobile devices
- 21. A web-based meeting place for friends, family, co-workers, and peers that lets users create a profile and connect with other users for a wide range of purposes
- 22. Using a counterfeit of a familiar website to deceive people into divulging private information
- 23. The ability for consumers to be connected with marketers along with other consumers
- 24. Electronic media that function using digital codes via computers, cellular phones, smart phones, and other digital devices that have been released in recent years
- 26. Built for mobile devices; one of the most popular is Foursquare, which lets users check in and share their location with others
- 27. An activity where companies offer to collect personal information from social networking sites and other forums
- 28. When criminals obtain personal information that allows them to impersonate someone else in order to use their credit to access financial accounts and make purchases
- 29. A web-based journal in which a writer can editorialize and interact with other Internet users
Down
- 1. The ability of the marketer to identify customers before they make a purchase
- 2. Visual advertisements that appear on mobile devices; companies might choose to advertise through search engines, websites, or even games accessed on mobile devices
- 3. This involves using communities of interested consumers to gather input and feedback for marketing purposes
- 4. The ability of customers to express their needs and wants directly to the firm in response to its marketing communications
- 6. This government agency compiles an annual list of consumer complaints related to the Internet and digital media
- 7. Software that creates an interface that enables users to add or edit the content of some types of websites
- 9. Websites designed for mobile devices; mobile devices constitute 7% of web traffic
- 10. Using a smartphone, scan the code which contains a hidden message accessible with the app, opens the link, video, or image on the phone’s screen
- 14. Allows users to upload, edit, and share photos, opportunity for companies to market themselves visually by displaying snapshots of company events, staff, and/or products
- 19. An audio or video file that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers
- 20. A marketing tool that uses the Internet, particularly social networking and video sharing sites, to spread a message and create brand awareness
- 25. The customer's ability to regulate the information they view as well as the rate and expose to that information