Across
- 3. PR objective to protect this
- 4. A management function that works closely with PR
- 6. Radio, TV, and Newspapers fit into this category
- 8. To work together
- 10. A medium that gets handed out
- 11. To be done with purpose
Down
- 1. It increases when people buy-in
- 2. It needs to be reciprocal
- 5. The acronym for the PR process
- 7. People with an interest in the business
- 9. To get people interacting with the brand