Across
- 2. Exclusive control over a market.
- 3. A standard for comparison.
- 7. Initial public offering.
- 8. A plan to achieve business goals.
- 9. How easily assets can be converted to cash.
- 12. Hiring external parties to perform tasks.
- 13. A company’s identity and image.
- 15. Promoting and selling products or services.
Down
- 1. A business that operates under a licensed brand.
- 4. Wealth used to start or maintain a business.
- 5. An official inspection of financial records.
- 6. Key performance indicator.
- 10. Goods held for sale or production.
- 11. A prediction of future trends.
- 14. Return on investment.