Across
- 4. a particular community that a company tries to reach or appeal to
- 5. determining what customers need and want then designing and delivering products based on these needs
- 6. the percentage of a given market that a particular company controls
- 9. promoting, selling and advertising products or services
- 10. focusing attention and resources on a product usually by making it high quality or special.
- 11. a small part of a larger market
Down
- 1. a brand or product that stands out or differentiates from competitors
- 2. dividing a broad market group into segments
- 3. the seven Ps of marketing: product, price, promotion, place, people, process and physical evidence
- 5. increase in number of customers or products sold
- 7. when a business places itself in a particular target market
- 8. a market for products that are sold in large quantities