Across
- 4. these are developed to achieve goals
- 5. the overall potential and actual customer base of a business
- 7. postcodes and climate are included in this type of segmentation
- 9. a part of a business's overall customer base
- 10. a type of general statement that is used by a business to state what the business wants to fix in the world
- 11. a form of statistical and factual market segmentation
Down
- 1. segmentation that categorises customers by personalities and characteristics
- 2. a type of statement that outlines the overall place a business wants to be in the future
- 3. a business chain that you buy that provides you with fitouts and marketing
- 6. the type of market a business is wanting to reach
- 8. this type of segmentation can consider buying and spending habits