Across
- 6. a way defining your brand
- 7. protects ideas and products
- 9. identifying, anticipating and satisfying consumer requirements profitably
- 10. the 4ps
- 11. protects logos and brands
- 12. kept in case of supply problems
- 14. small market share, small growth (BM)
- 15. the peak of the PLC
- 16. not very responsive to changes in price
Down
- 1. all the products a company produces
- 2. high potential products in the BM
- 3. how many of your resources you are using
- 4. getting stock just before it is required
- 5. a way of extending the product life cycle
- 6. a factor involved in PED
- 8. the first stage of PLC
- 13. a good source of income (BM)