Across
- 2. Extrernal forces stopping people from buying the brand they want
- 5. measures the core aspects of choice: brand saliency and brand relationships
- 7. known to be one of the market effects
- 8. ____ brands have strong brand networks or associative memory structures
Down
- 1. Ipsos brand equity framework
- 3. Brands grow when its chosen by more people, more___
- 4. AE+ME=___
- 6. AE stands for____