Across
- 2. Attitudes are formed as a result of...
- 7. People get attracted towards fast cars, robust engines and speed. This exhibits the need for...
- 10. ____barrier relates to socio-culturally accepted norms of behavior that are regarded as “right and appropriate,” by the consumer segment.
- 12. ______ WOM information about a product category has a deeper and profound effect on consumers.
- 13. When a person acts out instances of behavior which relate to consumption patterns and behavior, it is known as ____socialization.
- 15. The father told to his Son to buy juicer for his mother. This act is considered as _______ in the buying process.
- 16. The ____ concept believes in “ make what you can sell”
Down
- 1. A lady goes to buy bread. There in the store, she sees a new range of mady real non-vegetarian food. This is an example of learning
- 3. Consumer behavior focuses specifically on the:
- 4. rather than “sell what you make” approach.
- 5. First stage in the basic model of Consumer Decision Making is _____
- 6. The study of Consumer Behavior is both a science and an __
- 8. The _____the degree of trialability, the greater would be the rate of diffusion.
- 9. As per the _____ approach, a product or service offering is regarded as “new,” if the company starts manufacturing or marketing it for the first time.
- 11. When the price of coffee rises, the demand for tea _____.
- 14. Social class is measured in terms of _____