Across
- 4. An image composed of a fixed grid of picture elements
- 9. Artwork defined by mathematical paths that can scale without pixelation
- 12. The apparent enlargement of printed halftone dots during reproduction
- 13. A composite image constructed by combining multiple photographic sources
- 19. The uniform alteration of spacing across a sequence of characters
- 20. A brand mark formed from the distinctive styling of its name in lettering
- 22. The range of colors reproducible by a particular device or process
- 23. The adjustment of space between a specific pair of adjacent characters
- 26. The system of visual and verbal elements that makes an organization recognizable
- 29. The intended distinct place a brand occupies in its audience's mind
- 32. A standardized proprietary system for specifying and matching spot colors
- 33. A premixed ink printed separately from the standard process-color set
- 35. A tonal image simulation made from dots that vary in size or spacing
- 36. The amount of image detail represented per unit of output or display
- 37. The visual supervision that aligns imagery, typography, and tone with a campaign concept
Down
- 1. A coordinated family of glyphs sharing a consistent visual design
- 2. The systematic arrangement of letterforms to make language both legible and expressive
- 3. The unoccupied area that clarifies forms and shapes relationships within a layout
- 5. The specific group of people a campaign is designed to reach
- 6. The paid communication of a persuasive message through selected media
- 7. The proportion of exposed users who complete a desired action
- 8. Artwork extension beyond the trim edge to prevent unprinted slivers after cutting
- 10. The rules governing consistent use of a brand's visual identity
- 11. The area that first attracts attention and anchors the viewer's reading path
- 14. The prompt that directs an audience toward a desired next step
- 15. The crafting of persuasive written language for commercial communication
- 16. The practice of serving ads again to people who previously interacted with a brand
- 17. The ordering of elements by perceptual importance to guide the viewer's gaze
- 18. The vertical distance from one line of type to the next baseline
- 21. The arrangement of pages on a press sheet so they fold into the correct order
- 24. A slight overlap between adjoining color areas that prevents gaps from misregistration
- 25. The four process inks used to reproduce color in conventional color printing
- 27. The precise alignment of separate printing plates or color separations
- 28. A template marking the cut, fold, and crease paths of a package
- 30. The division of full-color artwork into individual printing plates or channels
- 31. The deliberate arrangement of visual elements within a defined space
- 32. The technical inspection of a document before it is sent to production
- 34. The printing of one ink directly on top of another without knocking the lower ink out