Across
- 3. This describes a product which economic changes do not impact price
- 7. Australian statistician who introduced control charts to Japanese business leaders after World War II.
- 8. This, along with product, price, and place, make up the 4 Ps
- 9. This type of budget shows cash flow surpluses and shortfalls over 1-3 months based on current planned operating and financing activities
- 11. wholesalers and resalers are an example of this
- 13. Starbucks coffee, food, and other beverages represent this part of their marketing mix
- 15. When competing stores are placed next to each other
- 16. This describes grouping customers by characteristics
- 17. The types of variability in a process that can be monitored using control charts are both random and
- 20. Financial managers establish and administer this to compare how the firm is performing relative to the budget plan
- 23. True or false Even if a company is profitable, it might not have the cash flow necessary to pay its bills
- 27. This type of budget is related to the purchase of long term assets
- 29. Best describes the management of items held for future use
- 31. This is the part of a business that manages the transformation of inputs into outputs that customers demand
- 33. This type of customer is the end user of a product and purchases for their own use
- 35. This type of layout has a main goal of making the customer spend more money
- 36. This demand states that if price increases then quantity demanded decreases
- 38. Characteristics of a good or service that keep customers satisfied
- 42. short-term, unsecured promissory notes that are issued in denominations in excess of $100,000.
- 45. This, along with ability and willingness, are the criteria for a potential customer
- 46. Exploratory, descripive, and casual make up this step in the marketing research process
- 48. This type of product typically requires the most amount of time and consideration, and the brand is typically more expensive
- 50. Toilet paper, candy, and gasoline represents this type of product. They are purchased on a regular basis and relatively inexpensive
- 52. This, along with products, is the output of operations
- 53. This term refers to diverting sales from an existing product
Down
- 1. This type of pricing objective has a goal of maximizing profit share, and prices are typically below market
- 2. This type of research has already been gathered by someone else
- 4. Kirkland from Costco is an example of this type of brand, which is owned and controlled by an intermediary
- 5. This type of finance career is responsible for managing the corporation's financial resources
- 6. This type of brand is controlled by a producer and also referred to as a national brand
- 10. This type of pricing objective stays in line with competitor pricing
- 12. This targeting strategy treats the total market as a single market segment
- 14. This type of channel structure has a large number of intermediaries and is common in consumer markets
- 18. This involves spreading funds across multiple industries to mitigate risk
- 19. Provides goods and services customers want at the time and place that they want them
- 21. This manufacturing layout is used for made to order products
- 22. This, along with material and customers are the inputs of operations
- 24. This targeting strategy attempts to satisfy the broader marketplace by identifying multiple market segments to target
- 25. Any feature that distinguishes one seller’s good or service
- 26. This type of loan does not require collateral
- 28. Technique that allows a business to produce a product to near-completion and delay final completion until the customer specifies what features or details they want in the finished product
- 30. A company with many different product lines represents this type of product mix
- 32. Buying a car is an example of this type of consumer problem solving method
- 34. This manufacturing layout is used for made to stock products
- 37. This type of budget is set around the sales forecasts and helps set short term sales goals
- 39. This is the first step in the Marketing research process
- 40. selling accounts receivables to a specialized lender that is then responsible for collecting on those accounts
- 41. This type of value represents what the customer is willing to give up to get desired benefits
- 43. Once firms have identified their potential short- and long-term financial needs, they prepare this as a roadmap to guide the activities of the firm
- 44. 2/10 net 30 is an example of this
- 47. This is the biggest purchaser of B2B goods
- 49. This type of facility relies heavily on aesthetics and making the customer comfortable
- 51. This type of management allows a company to develop real-time pricing strategies based upon historical demand for a service product versus its current demand