Across
- 2. Refers to a salesperson selling a product to a customer
- 4. Any kind of promotion for a product that takes place in an electronic format
- 6. A marketing strategy that maintains a company’s image to the public
- 8. A specific group of people a business focuses on selling their product to
- 9. A plan for how a business should appear to customers and competitors
- 12. A symbol or design that a company uses to identify its business and products
- 13. How a business relates to their competitors within an industry
- 14. Factors of product, promotion, price, and place used to get target customers to purchase products
- 15. A method of selling that involves analyzing customer wants and needs and aiming to fulfill them better than competitors
Down
- 1. The process or technique of promoting, selling, and distributing a product or service
- 3. A business’s attempt to showcase product features and benefits by attracting customers to displays
- 5. One of seven roles marketing has within a business, including distribution, financing, marketing information management, pricing, selling, product/service management, and promotion
- 7. The promotion of products through nonpersonal communication
- 10. A marketing strategy that involves businesses directly contacting customers
- 11. A repeated phrase or selection of words associated with a specific individual, organization, or product