Across
- 4. advantages or personal satisfaction a customer will get from a good or service
- 6. reasons a customer buys a product
- 7. basic, physical, or extended attributes of the product
- 9. process of locating potential customers as possible without checking leads beforehand
- 10. the salesperson welcomes the customer to the store
- 11. potential customer
- 12. feelings experienced by a customer through association with a product
Down
- 1. tangible attributes that help explain how a product is constructed
- 2. coordination of sales and promotional plans with buying and pricing
- 3. conscious, logical reasons for a purchase
- 5. names of other people who might buy the product
- 8. created by noting the function of a product feature and explaining how it benefits a customer