Across
- 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are.
- 5. consists of four basic strategies: product, place, price, and promotion, collectively known as the four P's.
- 6. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 7. a pathway to direct products to consumers.
- 8. occurs when goods or services are sold from the producer directly to the customer.
Down
- 1. a popular trend
- 2. involves one or more intermediaries.
- 4. a group of customers who share common wants and needs.