Across
- 5. Converting signs or symbols into concepts and ideas
- 6. Anything that reduces a communication's clarity and accuracy
- 9. The receiver's response to a decoded message
- 10. A combination of promotional methods used to promote a specific product
- 11. The limit on the volume of information a communication channel can handle
Down
- 1. A person, group or organization with a meaning it tries to share with a receiver
- 2. Communication to build and maintain relationships by informing and persuading one or more audiences
- 3. Demand for a specific brand
- 4. The individual, group or organization that decodes a coded message
- 7. Converting meaning into a series of signs or symbols
- 8. A sharing of meaning through the transmission of information