Across
- 2. focusing on individuals that have bounced from your site
- 3. marketing: digital marketing strategy of communicating with prospects and customers via electronic mail services
- 5. communication between a brand and an audience member (like, comment, retweet, etc.)
- 7. income a business makes from its products or services offered
- 11. time: how quickly are you responding to people on social media
- 13. advocacy: how well your customers support your product or brand
- 16. creation: which customers share content online that's related to or promotes your brand
- 17. and replies: how many people are mentioning your brand, and how many have you replied to
- 18. audience: is a group of people most likely to be interested in your brand’s product or service
- 19. awareness: how well customers are familiar with a brand and its products and services
Down
- 1. per post: how many people are interacting with your posts
- 4. share: of all the people who visit your website, how many come from your social media channels
- 6. traffic: the number of website visitors that come from your social media channels
- 8. media product launches: which customers can you count on to purchase new products during a social media product launch
- 9. rate: the percentage of those who visit one page of a website before exiting that website
- 10. ability to keep current customers
- 12. database: a catalog of current and potential customers’ email addresses
- 14. media reach: total number of different households or persons that will be exposed to a message
- 15. of support requests: how often are support-related issues coming through your channels, and is there a demand for social media customer support for your company
- 20. analytics metric that refers to the number of users who have come across particular content on social platforms