Across
- 4. A type of survey where a small number of people are brought together to discuss elements of a specific issue or problem
- 5. When research produces nearly identical results in repeated trials
- 6. A group of people or companies who have a demand for a product/service and are willing and able to buy it
- 8. Group of customers the entrepreneur will focus on serving
- 11. A geographic area in which a new product or service is tested in order to gather information about customer reaction to the tested product/service
- 12. Questions that allow for people to construct their own response
- 13. The gathering and interpreting of information about a market, product/service, and customers
- 14. Are personal characteristics of a population
- 15. The study of people based on where a customer lives
- 16. free, public resource that an entrepreneur can use to obtain secondary data
Down
- 1. Data that has already been collected by someone else for another purpose
- 2. Planned set of questions to which individuals or groups of people respond
- 3. Data that is collected for this first time to solve the problem being studied
- 6. The process of grouping a market into smaller subgroups defined by specific characteristics
- 7. When questions asked measure what it is intended for
- 9. The study of consumers based on social and psychological characteristics
- 10. Questions that require people to choose answers from possibilities given on a questionnaire