Across
- 3. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps
- 6. the building and maintaining of relationships with a company's customers.
- 7. involves one ore more intermediaries.
- 8. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
- 1. occurs when goods or services are sold from the producer directly to the customer.
- 2. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
- 4. a pathway to direct products to consumers.
- 5. a group of customers who share common wants and needs