Across
- 2. market segmentation
- 4. product usage
- 6. benefit segmentation
- 7. indirect competition
- 8. direct competition
- 9. geographic segmentation
- 12. position strategy
- 13. market position
- 14. mass marketing
- 15. market potential
Down
- 1. market opportunity
- 3. nonprice competition
- 4. price competition
- 5. market intelligence
- 10. consumer perceptions
- 11. trade show
- 14. market share