Across
- 1. _____________ is a group of consumers or businesses in a particular market with at least one thing in common.
- 3. Basing market segments on where consumers live or where businesses are located
- 6. With 11 across, detailed description of a market's characteristics
- 7. Psychological characteristics of consumers, such as opinions and personality
- 9. New research info collected for a particular purpose (2 words)
- 11. Business ____________________ refers to any social, economic, or political factor that could impact a business.
- 12. Capacity maximum number of companies an industry can support based on its potential customer base (2 words)
- 13. What each "B" in B2B stands for
Down
- 2. limited number of customers who are most likely to buy a product or service (2 words)
- 4. With 1 across, detailed description of a market's characteristics
- 5. Objective social and economic facts about people.
- 8. Type of company that sells names and addresses for mailings (2 words)
- 10. small number of people brought together to give feedback on a product or service (2 words)
- 12. what the "C" in B2C stands for