Chapter 1

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Across
  1. 1. is the amount of money requested or exchanged for a product
  2. 4. setting prices for products
  3. 6. is something you need for survival
  4. 8. is to charge the exact amount a customer is willing to pay for an item
  5. 9. is an action that is done for you, usually for a fee
  6. 10. work together as a team to meet customers satisfaction
  7. 12. something you desire, but could live without
  8. 14. physical item that can be touched
  9. 15. utility added when when products are available at convenient places
  10. 16. a product that satisfy human wants and needs
Down
  1. 2. is a route a product takes from a producer to a customer
  2. 3. is communicating with potential customers in an effort to influence their behavior
  3. 5. a customer who buys a product for his or her own use
  4. 7. planning is analyzing the potential of different market places
  5. 11. is a good service or idea
  6. 13. is all personal communications with customers
  7. 17. concept, a cause, an issue, an image, or a philosophy