Across
- 4. a unique representative symbol or image
- 6. potential customers who are positioned to act on marketing invitations and become customers
- 7. the reason for the company to be in business; it’s what the company wants to achieve or provide
- 9. an overall and coordinated approach for connecting an audience with a product or service that will meet that audience’s need
- 10. the exchange of an offered product or service for a buyer’s payment
- 14. the group of people most likely to purchase a product and to whom you should focus your marketing efforts
- 16. a plan for carrying out and achieving established marketing goals
- 19. the promotion of a geographic place
- 21. potential customers who show interest in a product or service
Down
- 1. the act of generating interest in a brand, product, or service; one of the 4 Ps of marketing
- 2. where a product is available for customer access; one of the 4 Ps of marketing
- 3. outreach with the purpose of accomplishing a determined goal and that has a larger scope than and goes beyond one-time communication
- 5. wording of why the company is in business, of what the company strives to accomplish
- 8. the overall image and feeling of a company and its products and/or services communicated through design elements and tone of messaging
- 11. how much customers are charged for a product or service; one of the 4 Ps of marketing
- 12. elements that are widely recognized as core components of marketing; refers to the 4 Ps of marketing
- 13. the “what” that is being marketed, including services and physical products; one of the 4 Ps of marketing
- 15. an invitation to a consumer to do something
- 16. the presentation of information from a company to the public
- 17. statements of support from those with knowledge and experience
- 18. a mode of promotional outreach that informs consumers about a brand, product, and/or service and that often communicates information about sales
- 20. those who actively and publicly promote a company, brand, product, and/or service