Across
- 1. the process of communicating with potential customers in an effort to influence their buying behavior
- 3. something that a person desires but can live without
- 4. the locations and activities involved in getting a product or service to the end users
- 8. someone who buys a product for their own use
- 9. an action that one person performs for another, usually for a fee
- 11. establishing a positive image of oneself in person and online
- 12. concept, cause, issue, image, or philosophy
- 13. dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
- 15. good, service, or idea
Down
- 2. person who determines the marketing needs of a company, researches and analyzes customer data
- 5. the strategy for using the elements of product, price, place, and promotion
- 6. the amount of money requested or exchanged for a product. It is an important component of profitability
- 7. something necessary for survival, such as food, clothing, and shelter
- 10. the difference between the income earned and expenses incurred by a business during a specific period of time
- 14. physical item that can be touched