Across
- 3. finding solutions to problems through carefully designed studies involving customers
- 5. signals used to communicate information in a retail setting
- 7. the way the information being communicated from a sender is being transmitted to the receiver
- 9. company plan that identifies how it will use marketing to achieve its goals
- 10. communications designed to favorable influence public opinion about an organization
- 11. setting and communicating the value of products and services
Down
- 1. any form of communication used to remind, persuade, or inform
- 2. businesses that take part in channel distribution
- 4. nonpaid promotional communication presented by the media rather than by the business or organization
- 6. final business organizations in an indirect channel of distribution
- 8. mix the blending of the four marketing elements - products, distribution, price, promotion