Across
- 5. Direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with appropriate products and services.
- 6. Money a customer must pay for a product or service.
- 7. location and methods used to make a product or service available to target market.
- 9. exchange of information so there is common understanding by all participants.
- 10. Set of promotional activities designed to generate sales in the retail setting.
Down
- 1. route a product follows and businesses involved in moving a product from producer to final consumer.
- 2. Businesses that take part in a channel of distribution.
- 3. any form of communication used to inform, persuade, or remain.
- 4. Any paid form of communication through mass media directed at identified consumers to provide information and influence their action.
- 8. Final business organization in an indirect channel of distribution for consumer products.