Across
- 3. research - studies involving consumers
- 4. - means consumed at the same they are produced (hint: not services!)
- 10. - that there will be differences in the type and quality of service provided
- 11. selling - door to door sales man is an example
- 14. consumers - people/companies/organizations who buy the product for their business
- 15. - any form of communication used to inform or persuade
- 16. consumers - people who buy products/services mostly for their own use
- 17. market - a specific group of consumers who have similar wants/needs.
Down
- 1. - money customer must pay
- 2. - locations and methods used to make the product or service available
- 5. communication - the exchange of information so there is common understanding
- 6. - no physical form
- 7. - availability if a service must match the demand for that service
- 8. members - businesses that take part in a channel of distribution
- 9. - activities consumed at the same time they are produced
- 12. motives - the reason a consumer gets a product
- 13. - everything a business offers