Across
- 9. links from external sites that occur because someone who found web content on the linked-to page useful
- 10. the amount of money an advertiser pays when someone clicks on its ad
- 12. links that a marketer creates and embeds in places like forum posts, blog posts, etc
- 13. a google metric that considers keyword quality, ads, and landing page experiencec
- 14. when someone visits a single page and then exits the site from that page without visiting other pages on the site
- 15. tracking data that gets stored on an individual's computer when he or she visits certain websiites
Down
- 1. links you obtain through intentional link-building activities
- 2. occurs when your web visitors take the desired action on the landing page the ad takes them to, such as making a purchase, subscribing, registering for an event, etc.
- 3. the rate of incidents of someone visiting a single page and then exiting the site from that page without visiting other pages on the site
- 4. occurs each time an ad is displayed
- 5. how long a visitor spends on a site
- 6. whenever a PPC ad is clicked upon, a "click" occurs
- 7. the page on a website that visitors are directed to when they click on a PPC ad
- 8. the process of search engines creating an index of all content stored online
- 11. usually a button on the landing page that very clearly indicates what you hope the visitor will do as a result of visiting the page
- 15. the process of search engines using "crawlers - programs that visit every page of each site online to determine what content they hold