Across
- 2. voluntary behavior with the intent to help other people
- 3. ideology common in the United States that people get the outcomes they deserve
- 5. process of changing our attitude toward something based on some form of communication
- 7. theory that people value goals and achievements more when they have put more effort into them
- 8. change of behavior to please an authority figure or to avoid aversive consequences
Down
- 1. conformity to a group norm to fit in, feel good, and be accepted by the group
- 4. one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message
- 5. negative attitudes and feelings toward individuals based solely on their membership in a particular group
- 6. group that we don’t belong to—one that we view as fundamentally different from us