Across
- 3. when the product is price in line with
- 5. paid for communication with potential customers about a product to encourage them to buy it
- 7. advertising or promotion which is trying to persuade the consumer that they really need the product and should buy it
- 10. the cost of manufacturing the product plus a profit mark-up
- 11. when the price is set lower than the competitors prices in order to be able to enter a new market
- 14. an independent person or business that is appointed to deal with the sales and distribution of a product or range of product
- 15. where consumers are very sensitive to changes in price
- 16. a financial plan for the marketing of a product or product range for a specified period of time
Down
- 1. two or more stores which have the same name and the same characteristics
- 2. the means by which a product is passed from the place of production to the costumer
- 4. when businesses change product prices, usually when selling online, depending on the level of demand
- 6. when consumers are encourage to share information online about the products of a business
- 8. retail grocery stores with dairy produce, fresh meat, package food and non-food departments
- 9. where marketing activities aim to raise costumer awareness of a product or brand, generating sales and helping to create brand loyalty
- 12. the online buying and selling of goods and services using computer systems linked to the internet and apps on mobile phones
- 13. incentives such as special offers or special deals aimed at consumers to achieve short-term increases in sales