Across
- 4. The point at which total revenues, or sale equal total costs and expenses of making and distributing a product or service
- 5. A pathway to direct products to consumers
- 6. The progress or planning, pricing, promoting, selling, and distributing ideas, goods, and services
- 7. A group of customers who share common wants and needs
Down
- 1. A strategy to build customers relations
- 2. The four main elements of marketing, also called the four Ps: product, place, price, and promotion. It sometimes includes a fifth P, for people
- 3. Distribution of goods or service from the producer directly to the customer