Across
- 2. consists of four basic marketing strategies: product, place, price, and promotion, collectively known as the four Ps.
- 4. to build and maintain relationship with their customers.
- 7. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
- 8. involves one or more intermediaries.
Down
- 1. is a pathway to direct products to consumers.
- 3. a group of customers who share common wants and needs.
- 5. the process of creating, promoting and presenting a product or service to meet the wants and needs of consumers.
- 6. occurs when goods or services are sold from the producer directly to the customer.