Across
- 4. involves one or more intermediaries
- 8. to build and maintain relationship with their customers
Down
- 1. is a pathway to direct products consumers
- 2. consists of four basic marketing strategies: product, place, and promotion, collectively know as the four Ps.
- 3. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service
- 5. is the process of creating, promoting, and presenting a product or service to meet the wants and, needs of consumers, wherever they are.
- 6. is a group of customers who share common wants and needs.
- 7. occurs when goods or services are sold from the producers directly to the customer