Across
- 2. consists of four basic marketing strategies
- 4. is a pathway to direct products to consumers
- 6. is a group of customers who share common wants and needs
- 8. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
Down
- 1. to build and maintain relationships with their customers
- 3. involves one or more intermediaries
- 5. occurs when goods or services are sold from the producer directly to the customer
- 7. is the process of creating promoting and presenting a product or service to meet the wants and the needs of consumers