Across
- 5. to build and maintain relationships with their customers
- 6. involves one or more intermediaries
- 8. a group of customers who share common wants and needs
Down
- 1. the point at which total revenues, or sales, equal to the total costs of expenses of developing and offering a product or service
- 2. consists of four basic marketing strategies: product, place, price, and promotion
- 3. a pathway to direct products of consumers
- 4. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
- 7. occurs when goods or services are sold form the producer directly to the customer