Across
- 4. marketing to build and mantain relationships with their customers
- 5. a group of customer that share common wants or needs
- 6. occurs when goods or services are sold directlty to the customer
- 7. is a pathway to direct products to consumers
Down
- 1. consists of the four basic marketing strategies product placement price and promotion
- 2. involves one or more intermediaries
- 3. is the point at which total revenues or sales equal toal cost and expenses of developing and offering a product or service
- 5. the process of creating promoting and presenting a product