Across
- 3. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 5. distribution occurs when goods or services are sold from the producer directly to the customer.
- 7. is the point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.
- 8. is a pathway to direct products to consumers.
Down
- 1. is a group of customers who share common wants and needs.
- 2. involves one or more intermediaries.
- 4. to build and maintain relationships with their customers.
- 6. consists of four basic marketing strategies product, place, price, and promotion.