Across
- 4. is to build and maintain relationships with their cusstomers
- 5. involves one or more intermediaries
- 6. is a group of customers who share common wants and needs
- 7. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
- 8. consists of four basic marketing strategies : product, place, price and promotion.
Down
- 1. is the point at which total revunues, or sales, equal total costs and expenses of developing and offering a product or service.
- 2. occurs when goods or services are sold from the producer directly to the customer.
- 3. is a pathway to direct products to consumers.