Across
- 3. is pathway to direct product to consumers
- 5. is a group of customers who share common wants and needs
- 7. involves one or more intermediaries
- 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
- 1. consists of four basic marketing strategies: product, place, price and promotion
- 2. to build and maintain relationships with their customers
- 4. occurs when goods or services are sold from the producer directly to the customer
- 6. the point at which total revenues, or sale, equal total costs and expenses of developing and offering a product or service