Across
- 2. A group of customers who share common wants and needs
- 3. the point at which total revenues, or sales, equal costs and expenses of developing and offering a product or service
- 5. occurs when goods or services are sold from the producer directly to the customer.
- 8. a pathway to direct products to customers
Down
- 1. to build and maintain a relationship with their customer
- 4. involves one or more intermediaries.
- 6. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
- 7. consists of four basic marketing strategies.