Across
- 5. A pathway to direct products to consumers
- 6. Consists of four basic marketing strategies: Product, Place, Price and Promotion
- 7. Process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers, wherever they are
Down
- 1. Involves one or more intermediaries
- 2. Point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
- 3. Build and maintain relationships with their customers
- 4. Occurs when goods or services are sold from the producer directly to the customer
- 6. Group of customers who share common wants and needs