Across
- 3. Group of customers who share common wants & needs.
- 6. Building & maintaining relationships with their customers.
- 7. Involves one or more intermediaries.
- 8. Process of creating, promoting, & presenting a product or service to meet the wants & needs of consumers, wherever they are.
Down
- 1. Pathway to direct products to consumers.
- 2. The point at which total revenues, or sales, equal total costs & expenses of developing & offering a product or service.
- 4. Consists of four basic marketing strategies: product, place, price, & promotion, known as the four P's
- 5. Goods or services that are sold from the producer directly to the customer.