Across
- 3. Involves one or more intermediaries.
- 4. A group of customers who share common wants and needs.
- 6. To build and maintain relationship with their customers.
- 8. Occurs when services are sold from the producer directly to the customer.
Down
- 1. A pathway to direct products to consumers.
- 2. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
- 5. The four elements of an organisation's marketing plan that are designed to meet the needs of its customers.
- 7. The point at which total revenues, or sales, equal total cost and expenses of developing and offering a product or service.