Across
- 5. Consists of four basic marketing strategies: Product, place, Price, and Promotion.
- 6. Occurs when goods or services are sold from the producer directly to the customer.
- 7. Used to build and maintain relationships with their customers.
Down
- 1. Involves one or more intermediaries.
- 2. A pathway to direct products to consumers.
- 3. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
- 4. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
- 8. A group of consumers who share common wants and needs.